Partnering with We The Creative, I led design for California’s Bay Area Air Management District’s 2022 Annual Report from concept to execution. Deliverables included a fully responsive site with accompanying downloadable PDF report; Direct mailers, social assets, and x-site promotional graphics, and video assets were created as well. This un-chosen direction was based on the concept of ‘Clear Transitions to a Better Future’, highlighting the BAAMD’s efforts post-COVID to increase awareness of air quality concerns in the Bay Area; bright gradients play off the idea of clear skies and deep sunsets, paired with thoughtful white space and impactful typography.