The first iteration of a large-scale global brand book for Amazon, targeting anyone who has interaction with the brand to ensure every Prime member experiences the best of Prime. The long-format book includes Prime and Prime Sub-Brand strategy, voice + messaging, and visual identity. My role was conceptualizing the folio, template and layout of the 70+ page book, working closely with copywriters, Creative Directors, and key stakeholders to create strategy, organize, and build out information during the process. This was a 6-month project and is an on-going evergreen book.