Whole Foods + Amazon

The first instance that co-branding between Amazon, Prime, and Whole Foods Market was visible in a high-traffic placement on-site. The goal was to introduce a new Prime benefit that delivers exclusive savings at Whole Foods Markets to Prime members. In Whole Foods stores, customers redeem savings at checkout by scanning their Whole Foods Market App. My team was tasked with building a new pipeline on-site that allowed customers to discover and download the app, as well as re-vamping the existing amazon.com/wholefoods landing page to create a destination that tells the full story of Prime benefits at Whole Foods Markets.

Digital Design / Graphic Design

Brand Photography

Existing Whole Foods Market photography conflicted with established Amazon and Prime illustrations. My team had to figure out how one, the other, or both visual styles could cooperate on the same page while representing Whole Food's beauty bar, as well as multiple Prime benefits that already had established branding. Photography was shot primarily for Gateway Hero placement.

Art Direction

On-Site Experience

First online destination for Amazon customers to experience Whole Foods Market benefits. Landing page included in-store discounts for Prime Members, Amazon Prime Credit Card promotion, and Amazon Locker services.

Digital Design / Web Design

Mobile Shop
QR Code

My team was tasked with creating a QR code page within Amazon's mobile shopping app plus multiple ingress points for Prime members to use at checkout at Whole Foods Markets for extra savings. An assortment of cross-site traffic drivers accompanied the launch.